Thursday, April 22, 2010

Why Apple Corp. are World Leader today...?? A lot to learn from them....

You may have seen in the news that some of the larger retailers are switching out top brand products to less expensive store brands. What’s behind the change? Survey says consumers are most interested in saving money. Today it’s top priority. Since the switch, 77% of consumers say they are happy with the less expense brands.

Even though saving cash is currently the consumer’s concern, iPod users maintain loyalty. They are not switching to less expensive MP3 players. iPod earned 72% market share during December, according to NPD numbers quoted by Apple executives. "We are happy that iPod maintained its leadership position in the U.S. in the face of increased competition," said Apple CFO Peter Oppenheimer. iPod remains the favorite even though experts claim other MP3s have equal functionality and much more affordability. So why the loyalty? Although competitors may rival performance, what they don’t have are the hearts of the people.

Apple has created a love affair. Psychologists call it a “social relationship.” The branding creates a sense of belonging to something greater. Something global. Something of the times. A movement. A vibe. This social relationship instantly connects us with strangers at our local cafe or even people on the other side of the planet. A camaraderie has formed and it’s here to stay. Why? Because today’s game is all about human connection. And Apple has created a highly valued social connection anyone can join.

We aren’t all in the business of iProducts but we’re all in the venture of showing great leadership. We all have the opportunity to add value by delivering directly to human nature.

Thursday, March 18, 2010

Hey Folks....When Will You Learn....??

Do you know who I'm talking about? I'm talking about ALL the
Network Marketers who still haven't figured out that MARKETING
is what makes business "go round".

Let me ask you something...if you have the greatest product
in the world and no one knows about it...are you going to make
any money?

Pretty simple isn't it?

Yet what baffles me is how people say, "MAN I really want to
make RS.1,00,000 a month in residual income, I'm really going
to do it!"...

Then 3 weeks later they quit because they talked to 4 people
and every one said no, and somehow they lost all their goals,
hopes, and dreams of creating wealth for themselves.

Guess what?

We don't think like that. We don't act like that. And if
we face an obstacle we ABOLISH it. We stop at nothing to
be on the cutting edge of technology, to know the most innovative
marketing strategies as they are happening, and to employ
them into our business on a daily basis.

You need to start asking yourself some serious questions.

Like...Are you ready to be an entrepreneur or are you still
just "wishfully thinking" you could be an entrepreneur?

Are you ready to devote yourself to becoming a student of
life...learning personal growth, marketing, and leadership?

Or are you just gonna sit your butt in front of the TV for
another few years numbing out the fact that you want more out
of your life?

Now, you have to understand I don't really know if you would
do that or not. In fact, since we haven't had a chance to
talk yet I'm not even sure what you really want in life.

But I speak this way to show the difference between the two
mentalities. One mentality will never be stopped from achieving
it's goals.

The other will never even get started.

You have a choice here today...

You can choose to become the student, to THINK BIG, to act
bigger, and align yourself with people who are on the cutting
edge of this day and age.

Or you could continue to do whatever it is your already doing.
Your call...

That little voice inside your head that's saying, "Damn, these
guys sound very serious. I have got to find out what they are
all about and if they are doing what they say they are...I HAVE
to be a part of their team IMMEDIATELY."

Listen to that voice. It's trying to guide you in the right
direction...